The Importance of Personal Branding
At a recent open networking event, I met a sharp young woman who presented herself as the President of a company there in Anaheim , CA
That sounds quite harsh, but you never get a second chance to make a first impression, so if you’re still using your “free” email or your replicated website on your professional literature, you need to upgrade your professional image immediately.
You’re either going to build Gmail’s brand, or your brand. I can guarantee you that Google (or whoever you use) isn’t sending you a check for all the free advertising and brand recognition that you’re producing for them, so I would strongly suggest a change in your thinking.
Pull out your credit card, head on over to Godaddy’s domain registration page (here’s a quick link to get there: http://www.kqzfj.com/click-3381566-10378406), and purchase a domain name. It will cost you $10, and you’ll receive a free email address with that purchase. Here are the basics of choosing the appropriate domain name:
1. It must be easy to say, spell, and remember.
2. It should be generic in nature; don’t get fancy or put your company’s name in the domain (i.e. AmwayKing.com is BAD)
3. If you’re having trouble choosing an appropriate name, use your own name (i.e. AnnSmithInc.com, WhoIsAnnSmith.com, AnnSmithMarketing.com, etc.)
Once you purchase your domain name, you can set up your free email. You don’t have to give up your “free” email account because you can forward your emails from your new one to the old one. So, on your card, your email will read Ann@AnnSmithMarketing.com, but you can log in to your old “free” email to retrieve your messages.
Now, with your domain name itself, simply log into your Godaddy account and redirect your current site URL(hopefully not your replicated one though if its all you have its better then nothign) to your new domain name. On your business card, it will read AnnSmithMarketing.com which is much more professional than say www.YourMLMCompany.com/YourAffiliateNumber.
As a side note, make sure that your cell phone message is professional and lends to promoting your overall image as well. Don’t take for granted that you are a professional running a multi-million dollar enterprise, even if you haven’t made one dime yet in your business.
Positioning is key in our field.
I hope this helps, but be sure to let me know if you have any questions.
-Shawn Rhoades
Shawn@AlphaMentoring.com
http://www.Shawn-Rhoades.com
That sounds quite harsh, but you never get a second chance to make a first impression, so if you’re still using your “free” email or your replicated website on your professional literature, you need to upgrade your professional image immediately.
You’re either going to build Gmail’s brand, or your brand. I can guarantee you that Google (or whoever you use) isn’t sending you a check for all the free advertising and brand recognition that you’re producing for them, so I would strongly suggest a change in your thinking.
Pull out your credit card, head on over to Godaddy’s domain registration page (here’s a quick link to get there: http://www.kqzfj.com/click-3381566-10378406), and purchase a domain name. It will cost you $10, and you’ll receive a free email address with that purchase. Here are the basics of choosing the appropriate domain name:
1. It must be easy to say, spell, and remember.
2. It should be generic in nature; don’t get fancy or put your company’s name in the domain (i.e. AmwayKing.com is BAD)
3. If you’re having trouble choosing an appropriate name, use your own name (i.e. AnnSmithInc.com, WhoIsAnnSmith.com, AnnSmithMarketing.com, etc.)
Once you purchase your domain name, you can set up your free email. You don’t have to give up your “free” email account because you can forward your emails from your new one to the old one. So, on your card, your email will read Ann@AnnSmithMarketing.com, but you can log in to your old “free” email to retrieve your messages.
Now, with your domain name itself, simply log into your Godaddy account and redirect your current site URL(hopefully not your replicated one though if its all you have its better then nothign) to your new domain name. On your business card, it will read AnnSmithMarketing.com which is much more professional than say www.YourMLMCompany.com/YourAffiliateNumber.
As a side note, make sure that your cell phone message is professional and lends to promoting your overall image as well. Don’t take for granted that you are a professional running a multi-million dollar enterprise, even if you haven’t made one dime yet in your business.
Positioning is key in our field.
I hope this helps, but be sure to let me know if you have any questions.
-Shawn Rhoades
Shawn@AlphaMentoring.com
http://www.Shawn-Rhoades.com
Posted by Shawn Rhoades at 8/22/2009 2:30 PM 
Categories: positioning,mentoring,business,professional
Tags: positioning mentoring leadership branding personal branding
Categories: positioning,mentoring,business,professional
Tags: positioning mentoring leadership branding personal branding
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