A growing number of current home based business owners are throwing in the towel on all their dreams to achieve financial freedom. The main reason of course is negative cash flow. A business in which you spend more than you profit is not worth pursuing. It’s always better to quit than lose all you have on a losing proposition.

That’s how MLM / Network Marketing / home based business is perceived by many nowadays – a losing proposition, and with good reason. With a 95% or higher attrition rate, finding future successful network marketers has become something of a rarity. What this means for those whome are still willing to stay the course, having an idea of what marketing strategies actually work today will give you a huge advantage.

First, people have to realize that most people who browse the Internet are not there to buy anything(with some exceptions like amazon or ebay).  Making a purchase is the furthest thing on the minds of troubled people. What they are searching for are answers. Since these are the vast majority of people on the internet, these are the types of individuals to include when looking for your target market. If we provide them with the information they need to resolve their problems on the front end, we can then promote your business opportunity as back end sales.

This marketing strategy, of solving people problems first and promoting yourself not your product in the initial meeting is called attraction marketing. You concentrate on whatever disappointments your prospects have in your industry and then make the solutions available to them in the form of intelligent content and information. This establishes your credibility as an authority in the industry and in turn qualifies you to promote your business to them.

People like to deal with people they believe in. Buyers these days are much wiser then they have been in the past, and this is what makes the attraction marketing strategy so effective. They approach and make their purchases from the business owners they trust and who have proven themselves to have the best information and who know what they are talking about.

So it’s absolutely critical that prospects see your willingness to take that extra step to help them. The essence of attraction marketing is attracting potential clients to the entrepreneur that can solve their problems most efficiently. Being perceived as an industry expert is the perfect way to earn their trust. This trust will generate sales for your businesses products and services.

Sustaining the confidence of your prospects means maintaining the knowledge and information that they constantly require. For that reason, your education and self development must be a continuing process. Every piece of knowledge you gain enhances your value as an authoritative voice in the industry.

-Shawn Rhoades